AGCR
Advanced Group Construction Risks × Synergy Safety Group

Telematics that
actually works


What separates a system that lowers losses from one that just collects evidence.

Jon Stanley  |  CEO, Synergy Safety Group
Advanced Group Construction Risks  ·  Captive Meeting 2026

Forty five minutes

Three questions


No vendor pitch. No system of the month. I manage cameras and telematics across seven different platforms every day, and every one of them has a way to fail.

Why this room

Auto liability is
the one that bites


Comp losses are predictable. You can price a bad back.

One at-fault highway fatality in a company truck is not priceable, and in a captive it does not stop at your own layer.

The vehicle is the exposure

Every pickup, flatbed and boom truck in your fleet is a plaintiff's best shot at your balance sheet.

And the only one with a camera on it

Which cuts both ways. That is what the next 40 minutes is about.

El Paso, Texas · May 8, 2025

Sheffield Towing


A tow unit runs into traffic stopped at a light. Twelve vehicles. A 65-year-old passenger burns to death in the cab.

The company filed Chapter 11 on January 2, 2026. The suits are still pending.

The claim against the driver

"Distracted by an electronic device, consciously disregarding the extreme risks of harm."

The claim against the company

Failure to "develop, implement and enforce adequate safety policies regarding… driver distraction from electronic devices."

Sources: KFOX14 / San Angelo LIVE, Jan 2026. No verdict yet. That is the point: the exposure starts long before a verdict does.

The part nobody tells you at the demo

You are not buying a camera.
You are hiring a witness.


Unmanaged

Two years of logged events and no record of action. You did not document a crash. You documented that you knew and did nothing. That is the punitive-damages door.

Managed

Events reviewed, drivers coached, signatures and dates. Now you are a company that managed its risk, and the crash is one bad moment instead of a pattern.

Same hardware. Same money. Opposite outcome.

Calling it what it is

The three tiers


Low end
SmartWitness
Verizon Connect
IntelliHub
Budget Cam
Plug-in GPS and dashcam-only devices. Tells you where the truck was and hands you a clip after the fact. Weak or no behavior detection, and nothing to coach inside of.
Middle
Rosco
Tenna
Azuga
They present you data. They do not give you a platform to manage it. Everything you actually do with the safety data happens outside the system, on somebody's time, in a spreadsheet.
High end
Samsara
Netradyne
Motive
Materially better AI detection, real analytics, and a coaching workflow built for a human to actually use every day. And the highest management demand.

Know what you actually bought. An equipment and asset platform that includes cameras is not the same product as a driver safety platform, no matter what the line item says.

What actually separates them

Three things.
Price is not one.


1 · AI detection

Does it catch what matters, and does it stop crying wolf? Detection quality is the whole ballgame.

2 · Coaching in the tool

Can a supervisor coach a driver without exporting, emailing and burning 20 minutes per event?

3 · Analytics

Can you see a 90-day pattern, or are you staring at yesterday's incident list forever?

Everything else on the comparison sheet is noise.

The trap

Most people choose price over capability


And then they are not managing drivers. They are collecting evidence for a plaintiff's attorney.

The cheap system still records everything. It just leaves you unable to do anything useful with what it recorded.

Be fair to the low end

It is good on your
pocketbook. Up front.


That is the whole list.

In the long run it costs more than the high-end system you decided not to buy. You pay the difference in claims, in supervisor hours, and eventually in premium.

You did not save the money. You financed it at a terrible rate.

And be honest about the high end

The information is real.
So is the workload.


A high-end platform gives you data you can act on and the one thing cheap systems cannot do at all: put a driver in front of what he actually did.

The line item nobody budgets

Management time. The software is the cheap part of a camera program. The managing is the expensive part.

The failure mode

Best system on the market, assigned to somebody who already has a full-time job. You just bought a very expensive archive.

Pitfall one

Nobody owns it


"Showing the video and saying don't do this is not coaching."

That is showing a video

It creates a record that the driver was told. It does not create a change in behavior, and it will not read as a safety program in a deposition.

This is coaching

What happened · what it put at risk · exactly what you do differently · show me you understand · sign here · into the file. About nine minutes.

Pitfall two

The bundled camera


Cameras that come free with your work-order, dispatch or equipment platform are a checkbox their sales team needed, not a safety product.

Nobody in that company wakes up thinking about detection accuracy.

The rule

Your safety system should stand alone. Integrate it with hours tracking and payroll if you want. Do not let it be the fifth-most-important feature in somebody else's product.

Pitfall three

The flood


10-12
events per driver
per DAY at startup
~50%
are legitimate events
worth coaching
400+
events on day one
for a 40-truck fleet

So everybody turns the sensitivity down. And the day you do, you stop seeing the events that matter.

You have optimized the safety system for your own convenience. The fix is fewer behaviors, not less sensitivity.

The number to remember

40-50%

of all events get dismissed.
The AI got them wrong.


Shadows read as a phone. A bridge joint reads as a hard brake. Sunrise reads as a closed eye. Every platform, including the expensive ones.

Now automate it

The first time a good driver is written up for something he can prove he did not do, every other driver learns the system lies. The program is not damaged. It is over.

The oversell

"The AI will manage
your drivers for you."


It will not. AI is excellent at finding things. It cannot change a human being.

Behavior does not change from a notification. It changes from relationship and accountability.

Without a face-to-face engagement process attached to the system, behaviors do not adjust on their own. Do not take my word for it.

Ten carriers we manage · 24 months

How the ladder
actually runs


camera events,
every one reviewed
drivers
touched
never needed
escalation at all

Events 1 and 2 in 90 days

Coaching note. of them, to drivers.

Event 3 in the same 90 days

Stop emailing. Put him in a chair. face-to-faces, to drivers.

Why 90 days

Two events in six months is a human being. Three in 90 days is a pattern, and patterns do not fix themselves by email.

Synergy Safety Group managed book.

Same book · 418 drivers

You do not have a fleet problem.
You have a 12% problem.


The concentration

of drivers generated half of every event we handled. The top 10% generated of them.

It worked on most

Of drivers with a real habit: cut the behavior, the middle driver cut it in half, stopped completely.

And it named the rest

got worse after being coached directly. That is the system doing its most valuable job: naming who no longer has the will or the ability to sit in a safety-sensitive seat.

Until somebody reviewed that footage daily, nobody in the company could name the 12%. It is never who you think it is.

The objection you will hear

"My drivers will quit."


5 yrs
of camera and telematics
rollouts
0
drivers quit
over the install

Rolled out properly, you do not lose drivers. Three guys grumble for two weeks and then it is furniture.

Drivers quit over a bad rollout: no warning, no explanation, and the first mention of the camera is a write-up. That is a leadership problem, not a camera problem.

How to frame it to the crew

Every good quarterback
watches game film


Forty million dollars a year, and on Monday he still sits in a dark room and watches every mistake he made on Sunday.

Nobody calls that surveillance. Everybody calls it how you get better.

So why do we treat our drivers differently than the superstars we watch on TV? Frame it as film study, not a spy. It works because it is true.

Set expectations before you sign

Four months,
not four weeks


Days 1-60

Install and dial in. Mounting, angles, connectivity, tuning the junk out of the feed.

Days 60-120

Driver acclimation. A real phase, not a soft one. Expect noise and ride it out.

Throughout

Soft start. Run quiet, coach the obvious gently, then tighten. Do not go live writing people up.

If a vendor tells you it is a two-week rollout, they have never done one.

The most practical thing I will say today

Coach one behavior


Half those events are legitimate. Do not coach all of them. You will destroy your supervisors and exhaust your drivers.

Pick the one that is actually hurting you. In construction it is usually following distance or speed.

Then stack

When that number comes down, add the next behavior. Then the next. Six months in you are managing five and nobody ever felt buried.

The alternative

Manage five behaviors on day one and you will be managing zero by March.

Proper use, in two words

Daily
engagement


Not weekly. Not a monthly safety meeting. Not a quarterly report in a binder.

Somebody opens the system every working day, looks at yesterday, and engages a human being about it. Fifteen minutes.

Every company I have watched succeed does that one thing. Every company that failed did not. The logo on the camera had nothing to do with it.

On driver scorecards

Only as good as the
management behind it


High end

The scores are genuinely useful. Rank with them, coach with them, take them to your board.

Low end

Forget it. The inputs are too dirty to rank a human being with, let alone discipline one.

And the trap in all of them: a scorecard tells you who had the most events.

That is not the same as who is most likely to hurt somebody.

What the data actually says

Events do not predict
accidents. People do.


Weak predictors

Speeding counts. Phone use counts. Drowsiness flags. Hard braking. Useful to coach. Poor at telling you who is next.

Strong predictors

Tenure. Prior accident history. Rule compliance. Hours violations, log shortcuts, skipped inspections.

The man cutting corners on the paperwork is the one who will cut a corner on the road.

What it is worth

Mission Wrecker


$2.5M
average annual loss
before
$117K
first full year with
managed cameras
$250K
worst year in the
five years since

$100K self-insured retention per accident. In a captive. On the support list every year.

Same trucks. Same drivers. Same camera system. Managed daily.

Before you leave

Grade your own program


Twelve questions, two minutes. It scores your telematics program and prints a one-page result you can hand to your leadership.

No budget questions. No mailing list. Built for this meeting.

agcr.synergysafetygroup.com

Scan to take the assessment

The ask

Let me look at
your system with you


No strings. What you have, what it is catching, what it is missing, and whether anybody is managing it.

Half the time the fix is not a new system. It is 45 minutes of somebody showing your team how to use what you already bought.

Jon Stanley  |  CEO, Synergy Safety Group
303-594-6990  ·  jstanley@synergy-solutionsllc.com
synergysafetygroup.com
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Speaker notes